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EnglishAfter explaining the role of trust in the process of value creation (sections 2 and 3), an analysis of the concept of trust is carried out, through a review of the definitions supplied in the literature (section 4). The antecedents and consequences of trust are then identified, with particular focus on marketing literature (sections 5 and 6). Finally, we suggest a model that is aimed at understanding the evolutionary dynamics of trust in the market relations.
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http://hdl.handle.net/11565/50218| Titolo: | Trust in market relationships. An interpretative model |
| Data di pubblicazione: | 2002 |
| Autori interni: | BUSACCA, BRUNO GIUSEPPE CASTALDO, SANDRO |
| Autori: | B. BUSACCA; CASTALDO S |
| Rivista: | SINERGIE |
| Abstract: | After explaining the role of trust in the process of value creation (sections 2 and 3), an analysis of the concept of trust is carried out, through a review of the definitions supplied in the literature (section 4). The antecedents and consequences of trust are then identified, with particular focus on marketing literature (sections 5 and 6). Finally, we suggest a model that is aimed at understanding the evolutionary dynamics of trust in the market relations. |
| Appare nelle tipologie: | 01 - Articolo su rivista Scientifica |
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