After explaining the role of trust in the process of value creation (sections 2 and 3), an analysis of the concept of trust is carried out, through a review of the definitions supplied in the literature (section 4). The antecedents and consequences of trust are then identified, with particular focus on marketing literature (sections 5 and 6). Finally, we suggest a model that is aimed at understanding the evolutionary dynamics of trust in the market relations.
Trust in market relationships. An interpretative model
BUSACCA, BRUNO GIUSEPPE;CASTALDO, SANDRO
2002
Abstract
After explaining the role of trust in the process of value creation (sections 2 and 3), an analysis of the concept of trust is carried out, through a review of the definitions supplied in the literature (section 4). The antecedents and consequences of trust are then identified, with particular focus on marketing literature (sections 5 and 6). Finally, we suggest a model that is aimed at understanding the evolutionary dynamics of trust in the market relations.
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