Drivers and success factors of digital entrepreneurship: a systematic literature review and future research agenda

Digital entrepreneurship is playing an increasingly prominent role for economic growth and development. However, the most effective methods of facilitating it remain unclear, as scholars continue to debate the factors that contribute to its success. We therefore conducted a comprehensive systematic literature review by searching the Web of Science and Scopus databases for empirical studies examining the drivers of successful digital entrepreneurship. By this first review paper on this topic, we were able to identify a total of 45 different drivers, encompassing subjective and objective factors at the individual, organizational, and regional/national levels. While certain drivers were specific to the digital context, such as smart-city initiatives, many aligned with those identified in broader research on entrepreneurial success, such as the educational attainment of founders. To enhance our understanding and facilitate action in promoting digital entrepreneurship, we propose a multi-level conceptual framework that places greater emphasis on specific digital-related drivers.