For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.
The surprising ROI of small online influencers
Beichert, Maximilian;Kannan, P. K.;Lanz, Andreas
2024
Abstract
For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
