The role of sales associates and store managers in the fashion and design industry continues to evolve. To cultivate lasting relationships with customers, retail professionals today must possess strong storytelling and advisory skills, as well as a keen entrepreneurial mindset. Additionally, sustainability training is recognized as essential to strengthen the value proposition offered to customers and promote a more informed buying process, while at the same time enhancing the attractiveness of retail positions and increasing retention.
The changing roles of salespeople and managers in fashion retail
Corbellini, Erica
Writing – Original Draft Preparation
;Cerini, Licia
Writing – Original Draft Preparation
;Paladino, Lucia
Writing – Original Draft Preparation
2024
Abstract
The role of sales associates and store managers in the fashion and design industry continues to evolve. To cultivate lasting relationships with customers, retail professionals today must possess strong storytelling and advisory skills, as well as a keen entrepreneurial mindset. Additionally, sustainability training is recognized as essential to strengthen the value proposition offered to customers and promote a more informed buying process, while at the same time enhancing the attractiveness of retail positions and increasing retention.
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