An English-language manual for managing fashion companies in a context of rapid change and increasing complexity in the global market. Between the late 1970s and the 1980s, the fashion and luxury system experienced significant growth, both in Italy and internationally. However, these favorable conditions no longer exist today. Fashion and luxury are no longer a single concept; on the contrary, companies must manage a variety of fashions and luxuries due to global expansion and the simultaneous, ever-increasing segmentation of markets. A new world that requires a fresh, more sophisticated approach to these industries. The book is a guide to managing the key processes in fashion and luxury, based on real examples collected by the authors over the past 15 years.
Managing fashion and luxury companies
Corbellini, Erica
Writing – Original Draft Preparation
;Saviolo, Stefania
Writing – Original Draft Preparation
2009
Abstract
An English-language manual for managing fashion companies in a context of rapid change and increasing complexity in the global market. Between the late 1970s and the 1980s, the fashion and luxury system experienced significant growth, both in Italy and internationally. However, these favorable conditions no longer exist today. Fashion and luxury are no longer a single concept; on the contrary, companies must manage a variety of fashions and luxuries due to global expansion and the simultaneous, ever-increasing segmentation of markets. A new world that requires a fresh, more sophisticated approach to these industries. The book is a guide to managing the key processes in fashion and luxury, based on real examples collected by the authors over the past 15 years.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
