Impact analysis of the digital entrepreneurial ecosystem to improve the tourism industry and social sustainability

Digitalisation is a key enabler of sustainable tourism in an industry that has recently been transformed by new sustainable innovations and digital solutions. In this study, we analysed the effects of the digital entrepreneurial ecosystem (DEE) on the tourism industry and social sustainability of 27 EU countries. The study underlines the key independent indicators representing the impact of the DEE’s elements. Also, a quantitative and comparative approach was considered using the panel data method and clustering analysis for data from 2014 to 2021. Our findings show significant positive impacts of DEE elements that have significantly contributed to tourism and social sustainability growth. Furthermore, hierarchical clustering analysis (HCA) revealed that eight countries (cluster A), including Germany, the UK, France, Spain, and Italy, had the highest average digitalisation levels, affecting their tourism growth and social sustainability. Ultimately, we indicate different digital user levels and marketplace, such as networks designed to produce cloud infrastructure, digital platforms, and digital tourist-based devices and applications, as having the capability to enhance tourism and social sustainability.