Two field experiments in grocery stores explore digital signage for price discounts. Using digital signage alongside traditional displays doesn't always boost sales of discounted products. Distance between discounted products and digital screens affects the impact of digital price promotions. Price promotions on distant digital screens boost sales of discounted products. Price promotions on nearby digital screens don't significantly impact sales of discounted products.
Digital signage for promoting price discounts: first insights into customer spending on distant and nearby discounted products
Ordanini, Andrea
2024
Abstract
Two field experiments in grocery stores explore digital signage for price discounts. Using digital signage alongside traditional displays doesn't always boost sales of discounted products. Distance between discounted products and digital screens affects the impact of digital price promotions. Price promotions on distant digital screens boost sales of discounted products. Price promotions on nearby digital screens don't significantly impact sales of discounted products.
File in questo prodotto:
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2024 JR.pdf
accesso aperto
Tipologia:
Allegato per valutazione Bocconi (Attachment for Bocconi evaluation)
Licenza:
Creative commons
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1.84 MB
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Adobe PDF
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1.84 MB | Adobe PDF | Visualizza/Apri |
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