Discretion and refinement at the core of quiet luxury

The luxury sector is increasingly leaning towards sustainability, driven by consumers seeking environmentally and socially-conscious alternatives. Luxury brands are recognizing the imperative to adopt sustainability in response to evolving societal demands. In this landscape, “quiet luxury” has taken root and flourished. This concept, defined by subtlety and a deliberate departure from ostentatious branding, is one of the most intriguing trends in the industry. However, quiet luxury also draws on long-standing traditions of discretion and understatement.