Mobile banking is a service innovation in the banking industry. Extant research has demonstrated that the goal of any service innovation is to create value for stakeholders including consumers. Despite the consensus that information and communication technologies (ICTs) can be leveraged to deliver financial services to the poor, few studies have examined the process through which mobile banking service providers create value for consumers.

Service innovations in mobile banking for creating value for the poor in developing countries

Gaur, Aakanksha
;
2022

Abstract

Mobile banking is a service innovation in the banking industry. Extant research has demonstrated that the goal of any service innovation is to create value for stakeholders including consumers. Despite the consensus that information and communication technologies (ICTs) can be leveraged to deliver financial services to the poor, few studies have examined the process through which mobile banking service providers create value for consumers.
2022
2021
Gaur, Aakanksha; Potnis, Devendra Dilip
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/4055457
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