By re-architecting markets, digital platforms can significantly disrupt incumbents' businesses. We identify three characteristics of markets that digital platforms exploit to gain a foothold in existing markets: inefficiencies caused by asymmetric, fragmented and complex information; the modular nature of offerings; and unaddressed heterogeneous customer preferences. We provide a tool that incumbents can use not only to assess the risk of digital platform disruption, but also to identify digital platform-related opportunities.(1,2,3)

Assessing incumbents' risk of digital platform disruption

Cennamo, Carmelo
;
Diaferia, Lorenzo;Gaur, Aakanksha;Salviotti, Gianluca
2022

Abstract

By re-architecting markets, digital platforms can significantly disrupt incumbents' businesses. We identify three characteristics of markets that digital platforms exploit to gain a foothold in existing markets: inefficiencies caused by asymmetric, fragmented and complex information; the modular nature of offerings; and unaddressed heterogeneous customer preferences. We provide a tool that incumbents can use not only to assess the risk of digital platform disruption, but also to identify digital platform-related opportunities.(1,2,3)
2022
Cennamo, Carmelo; Diaferia, Lorenzo; Gaur, Aakanksha; Salviotti, Gianluca
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11565/4049726
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