In the early months of 1957, as government officials from six Western European countries met in the Italian capital to sign the Treaty of Rome and establish the European Economic Community (EEC), businesses of all sizes, sectors, and national origins operating in Europe began to analyze what an integrated regional economy might mean for their interests. Would the large common market promised in Rome offer the benefits of more consumers and greater bargaining power, or would it mean a loss of state protections and increased intraregional competition? Would it help companies headquartered in the EEC rise to the growing “American challenge?”Footnote 1 How would collective industrial, commercial, and competition policies affect European enterprise? And how should firms respond?
Agents of integration: multinational firms and the European Union
Ballor, Grace
2020
Abstract
In the early months of 1957, as government officials from six Western European countries met in the Italian capital to sign the Treaty of Rome and establish the European Economic Community (EEC), businesses of all sizes, sectors, and national origins operating in Europe began to analyze what an integrated regional economy might mean for their interests. Would the large common market promised in Rome offer the benefits of more consumers and greater bargaining power, or would it mean a loss of state protections and increased intraregional competition? Would it help companies headquartered in the EEC rise to the growing “American challenge?”Footnote 1 How would collective industrial, commercial, and competition policies affect European enterprise? And how should firms respond?
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