Ingredient branding & supply chain transparency in the jeanswear industry: the Isko case

The financial year is closing and the management of the companies involved in denim and jeanswear supply chain are reflecting on their annual results, they wonder if they did the right choices in terms of collaborations and ingredient branding projects. ISKO Global Marketing Director, is at the window thinking about what to do next year to better manage and orchestrate the denim supply chain, to make its brands more visible on the final market and to become “the key ingredient” in the premium denim industry. Archroma marketing director shares the same ambition. On the other hand, Diesel, Guess, Haikure, Patagonia, Levi’s and Nudie Jeans management teams are looking for successful differentiation strategies and wondering if collaborating with some of their suppliers on ingredient branding projects can support them in delivering new messages related to innovation and sustainability to their final customers.