Consumer’s choice requires the collection of information to make a conscious and satisfactory decision. This structural feature of consumption has dramatically changed with the Internet and the diffusion of big data. This note reviews the impact of web-based searches on consumers’ satisfaction and surplus, distinguishing the case of search and experience goods.
Consumer's search in the era of big data
Polo, Michele
2017
Abstract
Consumer’s choice requires the collection of information to make a conscious and satisfactory decision. This structural feature of consumption has dramatically changed with the Internet and the diffusion of big data. This note reviews the impact of web-based searches on consumers’ satisfaction and surplus, distinguishing the case of search and experience goods.
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