This article proposes that companies that pursue a broad (focused) product strategy buy more (less) technology in the market but sign fewer (more) deals as technology suppliers. Furthermore, companies that pursue a broad (focused) product strategy are more likely to prosper when they buy (sell) technology in the market.
Resource partitioning and strategies in markets for technology
Fosfuri, Andrea
;Giarratana, Marco;
2020
Abstract
This article proposes that companies that pursue a broad (focused) product strategy buy more (less) technology in the market but sign fewer (more) deals as technology suppliers. Furthermore, companies that pursue a broad (focused) product strategy are more likely to prosper when they buy (sell) technology in the market.
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