The present paper provides a basic model to describe the functioning of media markets. The authors use this general theoretical framework to illustrate the key economic contributions according to the two-sided literature and the media capture and media bias approaches. Particular attention is devoted to the issue of pluralism.
Watchdogs, platforms and audience: an economic perspective on media markets
BATTAGGION, MARIA ROSA;
2015
Abstract
The present paper provides a basic model to describe the functioning of media markets. The authors use this general theoretical framework to illustrate the key economic contributions according to the two-sided literature and the media capture and media bias approaches. Particular attention is devoted to the issue of pluralism.
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