We study the role that switching costs, compatibility, and mergers and acquisitions play in influencing the evolution of a multi-market industry. By looking at the case of the Local Area Networking industry, we propose a ‘history friendly model’ to replicate its evolution during the 1990s.
“…then came Cisco, and the rest is history”: a ‘history friendly’ model of the Local Area Networking industry
FONTANA, ROBERTO;ZIRULIA, LORENZO
2015
Abstract
We study the role that switching costs, compatibility, and mergers and acquisitions play in influencing the evolution of a multi-market industry. By looking at the case of the Local Area Networking industry, we propose a ‘history friendly model’ to replicate its evolution during the 1990s.
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