Companies as diverse as Apple, Facebook, and Uber all have transformed industries through platform business models. But the increasing popularity of platform strategies masks a difficult truth: Such strategies are hard to execute well — and are prone to several common pitfalls. Drawing on recent empirical quantitative analysis as well as real case examples, the article discusses in particular three of such main pitfalls, or platform traps.

How to avoid platform traps

CENNAMO, CARMELO;
2015

Abstract

Companies as diverse as Apple, Facebook, and Uber all have transformed industries through platform business models. But the increasing popularity of platform strategies masks a difficult truth: Such strategies are hard to execute well — and are prone to several common pitfalls. Drawing on recent empirical quantitative analysis as well as real case examples, the article discusses in particular three of such main pitfalls, or platform traps.
2015
2015
Cennamo, Carmelo; Santaló, Juan
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/3985815
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