Drawing on institutional logic and signaling theory, we investigate sources of heterogeneity in the impacts of environmental actions on environmental legitimacy. Longitudinal data (1997–2001) about 325 publicly traded U.S. firms in polluting industries support the notion that environmental actions help firms gain environmental legitimacy. However, some actions instead can harm this legitimacy if environmental performance deteriorates and the firm is subject to intense scrutiny from nongovernmental organizations.

Does greenwashing pay off? Understanding the relationship between environmental actions and environmental legitimacy

FOSFURI, ANDREA;
2017

Abstract

Drawing on institutional logic and signaling theory, we investigate sources of heterogeneity in the impacts of environmental actions on environmental legitimacy. Longitudinal data (1997–2001) about 325 publicly traded U.S. firms in polluting industries support the notion that environmental actions help firms gain environmental legitimacy. However, some actions instead can harm this legitimacy if environmental performance deteriorates and the firm is subject to intense scrutiny from nongovernmental organizations.
2017
2015
Berrone, Pascual; Fosfuri, Andrea; Gelabert, Liliana
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/3985650
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