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A Comparison of brand extensions for private labels and national brands
2013 Grosso, Monica; Castaldo, Sandro
A Multi-Level Model of Retail Trust: Building Patronage through People, Products, Places and Communication
2007 Castaldo, Sandro; Guenzi, Paolo; Johnson, M. D.
A multi-level model of retail trust: building patronage through people, products, places and communication
2007 Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro
Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain
2012 Grosso, Monica; Castaldo, Sandro
Are private labels the same as brands? consumer preference within brand extension
2012 Grosso, Monica; Castaldo, Sandro
Building customers’ store trust: a comprehensive model
2009 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica
CSR, Trust and Consumer Behavior: An Analysis of Organic Product Lines in Retail Chains
2008 Castaldo, Sandro; Perrini, Francesco; Misani, Nicola; Tencati, Antonio
CSR, trust and shopping behavior: An analysis of organic product lines
2008 Castaldo, Sandro; Perrini, Francesco; Misani, Nicola; Tencati, Antonio
Customers’ information sharing with e-vendors: the role of incentives and trust
2008 Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia
Electronic commerce In Italy: an empirical research project
1999 Castaldo, Sandro; Premazzi, Katia
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
A Comparison of brand extensions for private labels and national brands | 1-gen-2013 | Grosso, Monica; Castaldo, Sandro | - | EAERCD, European Association of Education and Research in Commercial Distribution |
A Multi-Level Model of Retail Trust: Building Patronage through People, Products, Places and Communication | 1-gen-2007 | Castaldo, Sandro; Guenzi, Paolo; Johnson, M. D. | - | Eaercd, The European Association for Education and Research in Commercial Distribution, Stirling, Uk |
A multi-level model of retail trust: building patronage through people, products, places and communication | 1-gen-2007 | Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro | - | - |
Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain | 1-gen-2012 | Grosso, Monica; Castaldo, Sandro | - | EMAC, European Marketing Academy |
Are private labels the same as brands? consumer preference within brand extension | 1-gen-2012 | Grosso, Monica; Castaldo, Sandro | - | AMA/ACRA |
Building customers’ store trust: a comprehensive model | 1-gen-2009 | Castaldo, Sandro; Premazzi, Katia; Grosso, Monica | - | European Association for Education and Research in the Commercial Distribution |
CSR, Trust and Consumer Behavior: An Analysis of Organic Product Lines in Retail Chains | 1-gen-2008 | Castaldo, Sandro; Perrini, Francesco; Misani, Nicola; Tencati, Antonio | - | EIRASS - European Institute of Retailing and Service Studies |
CSR, trust and shopping behavior: An analysis of organic product lines | 1-gen-2008 | Castaldo, Sandro; Perrini, Francesco; Misani, Nicola; Tencati, Antonio | - | European Institute of Retailing and Service Studies (Eirass) |
Customers’ information sharing with e-vendors: the role of incentives and trust | 1-gen-2008 | Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia | - | European Marketing Academy |
Electronic commerce In Italy: an empirical research project | 1-gen-1999 | Castaldo, Sandro; Premazzi, Katia | - | NFEK |
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Opzioni
Scopri
Tipologia
- 62 - Proceedings / Presentations 29
- 60 - Contribution in proceedings ... 1
- 61 - Abstract in proceedings / Ab... 1
Data di pubblicazione
- 2010 - 2015 15
- 2000 - 2009 15
- 1999 - 1999 1
Editore
- International Marketing Trends Co... 3
- EIASM 2
- EMAC 2
- EMAC, European Marketing Academy 2
- European Marketing Academy 2
- AMA, American Marketing, Association 1
- AMA/ACRA 1
- EAERCD 1
- EAERCD Conference 1
- EAERCD, European Association of ... 1
Keyword
- TRUST 6
- INCENTIVES 4
- PRIVATE LABELS 4
- Trust 4
- trust 4
- INITIAL TRUST 3
- PHARMACY 3
- BRAND EXTENSION 2
- BRANDS 2
- CSR 2
Lingua
- eng 28
- ita 3
Accesso al fulltext
- no fulltext 31