The launch of the first digital product is a challenge for any organisation as the interests of financial, marketing, sales, IT, HR and operations departments are not always aligned. Mediolanum Bank, one of the leading retail asset management financial institutions in Italy, aims to boost its growth during the recession years by offering a new financial product - a high return deposit account. A team of bank managers has to solve multiple issues regarding the new strategy implementation. The class participants working in small groups should develop a master plan for the new strategy deployment. The role play exercise, based on the case, aims to explore the main challenges of the strategy implementation in a complex organization. It also represents an excellent base to test in practice the various facets of the team dynamics and decision-making
Strategy execution at Mediolanum bank
ANNOUCHKINA, OLGA;INVERNIZZI, GIORGIO
2014
Abstract
The launch of the first digital product is a challenge for any organisation as the interests of financial, marketing, sales, IT, HR and operations departments are not always aligned. Mediolanum Bank, one of the leading retail asset management financial institutions in Italy, aims to boost its growth during the recession years by offering a new financial product - a high return deposit account. A team of bank managers has to solve multiple issues regarding the new strategy implementation. The class participants working in small groups should develop a master plan for the new strategy deployment. The role play exercise, based on the case, aims to explore the main challenges of the strategy implementation in a complex organization. It also represents an excellent base to test in practice the various facets of the team dynamics and decision-making
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