Public managers need to be more proactive in responding to the necessities of the current economic recession. While none want to see irresponsible cuts in public services, an ostrich-like response is liable to lead to random and probably inequitable reductions in public services to those users least able to articulate their needs. Demarketing, allied to an ethos of public service, offers one possible way to respond to this unenviable public management task.
Debate: 'want doesn't get'? Public management responses to the recession
OSBORNE, STEPHEN PETER;
2011
Abstract
Public managers need to be more proactive in responding to the necessities of the current economic recession. While none want to see irresponsible cuts in public services, an ostrich-like response is liable to lead to random and probably inequitable reductions in public services to those users least able to articulate their needs. Demarketing, allied to an ethos of public service, offers one possible way to respond to this unenviable public management task.
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