The case study describes the strategies implemented in the long run and the performances achieved by four car manufacturers in the 5 years before and after the 2008 crisis. By analysing the link between the results obtained and the managerial choices made, students will be able to identify the factors that lead a company to be more or less solid in the long run despite the complexity of the external environment. The case, with the auto market as the empirical context, allows defining and exploring the factors that determine a company’s resilience, namely, the ability to achieve positive and sustainable change over time in situations of high volatility (eg economic crisis) and in particularly turbulent industries.
Car Manufacturers and the crisis: how to build resilience
VENZIN, MARKUS;PIROTTI, GUIA BEATRICE
2014
Abstract
The case study describes the strategies implemented in the long run and the performances achieved by four car manufacturers in the 5 years before and after the 2008 crisis. By analysing the link between the results obtained and the managerial choices made, students will be able to identify the factors that lead a company to be more or less solid in the long run despite the complexity of the external environment. The case, with the auto market as the empirical context, allows defining and exploring the factors that determine a company’s resilience, namely, the ability to achieve positive and sustainable change over time in situations of high volatility (eg economic crisis) and in particularly turbulent industries.
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