This book exemplifies - through a wide range of incidents and solved exercises – the application of consolidated theories, models and techniques to the analysis and measurement of potential market, market share and profitability; customer value; customer satisfaction; customer loyalty. In each chapter, the fundamental reference theory and technique are briefly described, and then applied to a set of real business and marketing problems.

Customer Value Analysis. Problems and Applications

BUSACCA, BRUNO GIUSEPPE;CHIZZOLI, CRISTIAN;RACCAGNI, DEBORAH CAROLINA
2014

Abstract

This book exemplifies - through a wide range of incidents and solved exercises – the application of consolidated theories, models and techniques to the analysis and measurement of potential market, market share and profitability; customer value; customer satisfaction; customer loyalty. In each chapter, the fundamental reference theory and technique are briefly described, and then applied to a set of real business and marketing problems.
2014
EGEA
9788875341206
prima
Busacca, BRUNO GIUSEPPE; Chizzoli, Cristian; Raccagni, DEBORAH CAROLINA
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/3928119
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