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|Titolo:||The role of product life cycle in medical technology innovation|
|Data di pubblicazione:||2013|
|Autori interni:||TARRICONE, ROSANNA|
|Autori:||Smith BD; Tarricone R; Vella V.|
|Rivista:||JOURNAL OF MEDICAL MARKETING|
|Abstract:||The purpose of this work is to review and synthesise prior research concerning the product life cycle concept in the specific context of medical technology innovation. Based on a review of both general and context specific literature in this field, it finds that medical technology innovation is strongly influenced by life cycle effects, particularly with respect to price erosion. It also finds that our general understanding of product life cycle indicates that individual curves are strongly influenced by supply side constraints, such as patent protection and barriers to entry, and demand side factors, such as market heterogeneity and diffusion mechanisms. Importantly, these two complementary domains have not been previously synthesised. This has important social and economic implications for access to improved therapies, healthcare spending and investment in innovation. This article represents a first attempt to bring together valuable work in strategic management and health economics and, by developing some postulates from the literature, attempts to inform future research in this area.|
|Appare nelle tipologie:||01 - Articolo su rivista Scientifica|
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