This interview-based study of three design-oriented KIBS firms proposes a U-shaped project-stage model of co-production intensity in firms offering knowledge-intensive business services (KIBS) requiring a high level of creativity. The study suggests that, under certain circumstances, both KIBS providers and clients might desire to regulate the level of co-production, and that at certain project stages a reduced level might actually improve the quality of the final output.
Challenging the orthodoxy of value-cocreation theory: a contingent view of co-production in design-intensive business services
ORDANINI, ANDREA;
2012
Abstract
This interview-based study of three design-oriented KIBS firms proposes a U-shaped project-stage model of co-production intensity in firms offering knowledge-intensive business services (KIBS) requiring a high level of creativity. The study suggests that, under certain circumstances, both KIBS providers and clients might desire to regulate the level of co-production, and that at certain project stages a reduced level might actually improve the quality of the final output.
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