Feature accessibility in conceptual combination: Effects of context-induced relevance.

In conceptual combinations such aspeeled apples, two kinds of features are potentially accessible: phrase features and noun features. Phrase features are true only of the phrase (e.g., “white”), whereas noun features are true of both the phrase and the head noun (e.g., “round”). When people comprehend such combinations, phrase features are verified more quickly and more accurately than noun features. We examine relevance as an explanation for this phrase feature superiority. If relevance is the critical factor, then contexts that explicitly make noun features relevant and phrase features irrelevant should reverse the phrase feature superiority (i.e., they should make noun features easier to verify than phrase features). Consistent with the relevance hypothesis, brief contexts that made noun features relevant also made those noun features more accessible than phrase features, and vice versa. We conclude that the phrase feature superiority effect is attributable to the discourse strategy of assigning relevance to modifiers in combinations, unless a context indicates otherwise.