The article studies the intensity of usage of VoIP, analysing individual data on a sample of UK consumers collected by OFCOM in 2006. In particular, it examines the role of firms’ strategies in affecting the intensity of usage and the degree of substitution/ complementarity between VoIP and other communications means. It investigates the importance of firms’ strategies and compares pure players with the network-based operators, in order to understand whether the existence of bundling offerings as opposed to very low prices may drive consumers of specific companies to use the service more intensively.
The intensity of VoIP usage in Great Britain: users' characteristics and firms' strategies
CORROCHER, NICOLETTA
2011
Abstract
The article studies the intensity of usage of VoIP, analysing individual data on a sample of UK consumers collected by OFCOM in 2006. In particular, it examines the role of firms’ strategies in affecting the intensity of usage and the degree of substitution/ complementarity between VoIP and other communications means. It investigates the importance of firms’ strategies and compares pure players with the network-based operators, in order to understand whether the existence of bundling offerings as opposed to very low prices may drive consumers of specific companies to use the service more intensively.
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