In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. The seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, globalization with local responsiveness and innovation with cost efficiency. Promising new approaches to strategy analysis featured include the role of complementarity, the use of real options to analyze flexibility, the nature of complexity and the potential for self-organization, and the role of legitimacy and its relevance to corporate social responsibility.

Comporary Strategy Analysis 7th Edition

GRANT, ROBERT
2010

Abstract

In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. The seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, globalization with local responsiveness and innovation with cost efficiency. Promising new approaches to strategy analysis featured include the role of complementarity, the use of real options to analyze flexibility, the nature of complexity and the potential for self-organization, and the role of legitimacy and its relevance to corporate social responsibility.
Wiley
9780470747100
7
Grant, Robert
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11565/3741461
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact