The paper evaluates the online presence of Italian destination management by assessing the quality of their websites through a demand side heuristic approach. The target is to evaluate possible impacts of strategic policies.
Technological aspects of public tourism communication in Italy
ANTONIOLI, MAGDA;BAGGIO, RODOLFO;MOTTIRONI, CRISTINA
2011
Abstract
The paper evaluates the online presence of Italian destination management by assessing the quality of their websites through a demand side heuristic approach. The target is to evaluate possible impacts of strategic policies.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
