To become customer centric, a bank must develop an in-depth understanding of the customer’s experience cycle through a life-stage analysis and develop a hierarchy of customer needs, anticipate them.
The retail banking challenge of getting customer intimate
OMARINI, ANNA EUGENIA
2011
Abstract
To become customer centric, a bank must develop an in-depth understanding of the customer’s experience cycle through a life-stage analysis and develop a hierarchy of customer needs, anticipate them.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
