Powered by the past success, Boffi has expanded into approximately 60 countries (see Boffi A). Now, it faces important questions concerning its future international growth. This case focuses on the decision by Boffi, a furniture manufacturer from Italy, to identify new export markets (e.g. India) and to assess foreign markets profitability. The teaching objectives of the case are: to understand the issues in deciding whether to enter a new market and how a decision can affect the company economic profile, to discover the range of issues to be addressed in entering a foreign market.

Boffi (B): Evaluating Foreign Market Profitability

LOJACONO, GABRIELLA
2010

Abstract

Powered by the past success, Boffi has expanded into approximately 60 countries (see Boffi A). Now, it faces important questions concerning its future international growth. This case focuses on the decision by Boffi, a furniture manufacturer from Italy, to identify new export markets (e.g. India) and to assess foreign markets profitability. The teaching objectives of the case are: to understand the issues in deciding whether to enter a new market and how a decision can affect the company economic profile, to discover the range of issues to be addressed in entering a foreign market.
2010
Lojacono, Gabriella
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/3717648
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