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EnglishPowered by the past success, Boffi has expanded into approximately 60 countries (see Boffi A). Now, it faces important questions concerning its future international growth. This case focuses on the decision by Boffi, a furniture manufacturer from Italy, to identify new export markets (e.g. India) and to assess foreign markets profitability. The teaching objectives of the case are: to understand the issues in deciding whether to enter a new market and how a decision can affect the company economic profile, to discover the range of issues to be addressed in entering a foreign market.
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| Titolo: | Boffi (B): Evaluating Foreign Market Profitability | |
| Data di pubblicazione: | 2010 | |
| Autori: | ||
| Autori: | Lojacono, Gabriella | |
| Abstract: | Powered by the past success, Boffi has expanded into approximately 60 countries (see Boffi A). Now, it faces important questions concerning its future international growth. This case focuses on the decision by Boffi, a furniture manufacturer from Italy, to identify new export markets (e.g. India) and to assess foreign markets profitability. The teaching objectives of the case are: to understand the issues in deciding whether to enter a new market and how a decision can affect the company economic profile, to discover the range of issues to be addressed in entering a foreign market. | |
| Appare nelle tipologie: | 84 - Studies published in international prestigious series / Casi pubblicati in collane internazionali |
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