Powered by the past success, Boffi has expanded into approximately 60 countries (see Boffi A). Now, it faces important questions concerning its future international growth. This case focuses on the decision by Boffi, a furniture manufacturer from Italy, to identify new export markets (e.g. India) and to assess foreign markets profitability. The teaching objectives of the case are: to understand the issues in deciding whether to enter a new market and how a decision can affect the company economic profile, to discover the range of issues to be addressed in entering a foreign market.
Boffi (B): Evaluating Foreign Market Profitability
LOJACONO, GABRIELLA
2010
Abstract
Powered by the past success, Boffi has expanded into approximately 60 countries (see Boffi A). Now, it faces important questions concerning its future international growth. This case focuses on the decision by Boffi, a furniture manufacturer from Italy, to identify new export markets (e.g. India) and to assess foreign markets profitability. The teaching objectives of the case are: to understand the issues in deciding whether to enter a new market and how a decision can affect the company economic profile, to discover the range of issues to be addressed in entering a foreign market.
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