The RESPONSE Project has been created and funded by the EU Commission’s D.G. Research to develop knowledge and understanding on the degree of alignment between companies and their stakeholders about what corporate social responsibility consists of within their specific context (herethereafter referred to as “cognitive alignment”). In addition, the study seeks to assess the implications of the degree of alignment for the perceptions of social performance created by corporate behaviour, and to identify the internal and external factors that might influence the variation in the degree of cognitive alignment across business corporations. Finally, the RESPONSE Project aims to study CSR at the level of the individual manager’s behaviour, and to assess the relative effectiveness of diverse training interventions on the development of social consciousness in managers. The individuals’ understanding and sensitivity towards the social implications of their decisions and actions is deemed in fact to be crucial to enhancing the capacity of business organisations to respond to and bridge the “cognitive gaps” that separate them from their stakeholders and from society at large. This 3year research project was conducted by a multidisciplinary team of academic researchers from a consortium of leading business schools in Europe (INSEAD, France; Copenhagen Business School, Denmark; Universita’ Commerciale Luigi Bocconi, Italy; Leon Kozminski Academy, Poland) and a training consultancy (Impact, Austria). In addition, the RESPONSE team was fortunate to be able to draw on the wisdom and knowledge shared by the members of the Academic Advisory Board, which includes some of the leading thinkers on the relationship between business and society. Finally, the project has benefited from the continuous support of, and engagement with, the European Academy of Business In Society (EABIS) and its corporate founding partners, in an innovative form of partnership between academic scholars and thoughtful practitioners.
Understanding and Responding to Societal Demands on Corporate Responsibility (RESPONSE). Final Report
ZOLLO, MAURIZIO;TENCATI, ANTONIO;PERRINI, FRANCESCO;MINOJA, MARIO;POGUTZ, STEFANO;
2007
Abstract
The RESPONSE Project has been created and funded by the EU Commission’s D.G. Research to develop knowledge and understanding on the degree of alignment between companies and their stakeholders about what corporate social responsibility consists of within their specific context (herethereafter referred to as “cognitive alignment”). In addition, the study seeks to assess the implications of the degree of alignment for the perceptions of social performance created by corporate behaviour, and to identify the internal and external factors that might influence the variation in the degree of cognitive alignment across business corporations. Finally, the RESPONSE Project aims to study CSR at the level of the individual manager’s behaviour, and to assess the relative effectiveness of diverse training interventions on the development of social consciousness in managers. The individuals’ understanding and sensitivity towards the social implications of their decisions and actions is deemed in fact to be crucial to enhancing the capacity of business organisations to respond to and bridge the “cognitive gaps” that separate them from their stakeholders and from society at large. This 3year research project was conducted by a multidisciplinary team of academic researchers from a consortium of leading business schools in Europe (INSEAD, France; Copenhagen Business School, Denmark; Universita’ Commerciale Luigi Bocconi, Italy; Leon Kozminski Academy, Poland) and a training consultancy (Impact, Austria). In addition, the RESPONSE team was fortunate to be able to draw on the wisdom and knowledge shared by the members of the Academic Advisory Board, which includes some of the leading thinkers on the relationship between business and society. Finally, the project has benefited from the continuous support of, and engagement with, the European Academy of Business In Society (EABIS) and its corporate founding partners, in an innovative form of partnership between academic scholars and thoughtful practitioners.
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