This paper reconstructs the history of experimental research on consumer demand behavior between 1930 and 1970. The backgrounds of the experiments and their impact on the development of consumption theory are also investigated. Among other things, the paper shows that in fact many prominent economists of the period were involved in this stream of research.
Early experiments in consumer demand theory: 1930-1970
MOSCATI, IVAN
2007
Abstract
This paper reconstructs the history of experimental research on consumer demand behavior between 1930 and 1970. The backgrounds of the experiments and their impact on the development of consumption theory are also investigated. Among other things, the paper shows that in fact many prominent economists of the period were involved in this stream of research.
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