OVERTON, GRAHAM NILS
OVERTON, GRAHAM NILS
Dipartimento di Marketing
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Consumers confuse consensus with strength of preferences
2020 Overton, Graham; Vosgerau, Joachim; Evangelidis, Ioannis
People believe if 90% prefer A over B, A must be much better than B. Are they wrong?
In corso di stampa Overton, Graham; Vosgerau, Joachim; Evangelidis, Ioannis
Social and Informational Inferences
2023 Overton, GRAHAM NILS
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
Consumers confuse consensus with strength of preferences | 1-gen-2020 | Overton, Graham; Vosgerau, Joachim; Evangelidis, Ioannis | - | (seleziona...) |
People believe if 90% prefer A over B, A must be much better than B. Are they wrong? | In corso di stampa | Overton, Graham; Vosgerau, Joachim; Evangelidis, Ioannis | THE JOURNAL OF CONSUMER RESEARCH | - |
Social and Informational Inferences | 20-giu-2023 | Overton, GRAHAM NILS | - | Università Bocconi |