SCHOENMUELLER, VERENA BARBARA

SCHOENMUELLER, VERENA BARBARA  

Dipartimento di Marketing  

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Risultati 1 - 4 di 4 (tempo di esecuzione: 0.009 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
Are social media replacing traditional media in terms of brand equity creation? 1-gen-2012 Bruhn, Manfred; Schoenmueller, Verena; Schäfer, Daniela B. MANAGEMENT RESEARCH REVIEW -
Authenticity in branding – exploring antecedents and consequences of brand authenticity 1-gen-2017 Fritz, Kristine; Schoenmueller, Verena; Bruhn, Manfred EUROPEAN JOURNAL OF MARKETING -
The impact of internal communication quality on employees’ attitudes and behavior towards the organization – A cross-cultural study 1-gen-2015 Dolz, Josephine; Niemand, Thomas; Richner, Yvo; Schoenmueller, Verena; Bruhn, Manfred INTERNATIONAL JOURNAL OF BUSINESS RESEARCH -
The polarity of online reviews: prevalence, drivers and implications 1-gen-2020 Schoenmueller, Verena; Netzer, Oded; Stahl, Florian JOURNAL OF MARKETING RESEARCH -