BORGHINI, STEFANIA

BORGHINI, STEFANIA  

Dipartimento di Marketing  

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Risultati 1 - 20 di 72 (tempo di esecuzione: 0.036 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
A fair(y) tale: The semiotics of B2B communication 1-gen-2003 Rinallo, Diego; Borghini, Stefania - IMP Group
Agents in Paradise. Experiential Co-Creation through Emplacement, Ritualization, and Community 1-gen-2007 J. F., JR SHERRY; R. V., Kozinets; Borghini, Stefania - Routledge
Allomother as Image and Essence: Animating the American Girl Brand 1-gen-2008 J. F., Sherry; Borghini, Stefania; M. A., Mcgrath; Muniz, A. J. r.; N., Diamond; R. V., Kozinets - ROUTLEDGE
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research 1-gen-2009 N., Diamond; J. F., Sherry Jr; A., Muniz Jr; M. A., Mcgrath; R. V., Kozinets; Borghini, Stefania JOURNAL OF MARKETING -
American Girl: The Family Brand 1-gen-2005 R. V., Kozinets; J. F., Jr Sherry; Borghini, Stefania; M. A., Mcgrath; N., Diamond; A. J., Muniz - Association for Consumer Research
Attachment to and detachment from favorite stores: an affordance theory perspective 1-gen-2021 Borghini, Stefania; Sherry, John F.; Joy, Annamma THE JOURNAL OF CONSUMER RESEARCH -
Big, thick, small… are data what really matters? 1-gen-2019 Borghini, Stefania MERCATI E COMPETITIVITÀ -
Brand Fortitude in Moments of Consumption: Lessons from American Girl 1-gen-2014 Mcgrath, M. A.; Diamond, N.; Sherry, J. F.; Kozinets, R. V.; Borghini, Stefania; Muniz A., Jr - LeftCoast Press
Breaking order and equilibrium to innovate 1-gen-2005 Borghini, Stefania JOURNAL OF KNOWLEDGE MANAGEMENT Emerald:60 62 Toller Lane, Bradford BD8 9BY United Kingdom:011 44 1274 777700, EMAIL: shalliday@emeraldinsight.com, INTERNET: http://www.emeraldinsight.com, Fax: 011 44 1274 785202
Building market knowledge together: A netnographic study of online occupational communities 1-gen-2008 Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca - IMP Group
Bying, renting and sharing: investigating new forms of acquisition 1-gen-2018 Corciolani, Matteo; Borghini, Stefania; Scarpi, Daniele MERCATI E COMPETITIVITÀ -
Cliente B2C: comportamento di consumo 1-gen-2011 L. M., Visconti; Borghini, Stefania - EGEA
Co-creating Consumption Experiences: An Endless Innovation 1-gen-2008 Borghini, Stefania; Caru', Antonella - Wiley & sons
Coin casa: il piacere di abitare 1-gen-2004 Borghini, Stefania - Franco Angeli
Communicating competence in the medical diagnostic industry. A customer view 1-gen-2003 Borghini, Stefania; Rinallo, Diego - IMP Group
Competere con il tempo. La formula delle imprese proattive 1-gen-2000 Borghini, Stefania - EGEA
I consumatori e i negozi favoriti. Fenomenologia dell'attaccamento agli spazi commerciali 1-gen-2008 Borghini, Stefania; Zaghi, KARIN MARIA LAURA - Franco Angeli
Creatività e controllo organizzativo. Storia di un legame latente 1-gen-2002 Borghini, Stefania FINANZA MARKETING E PRODUZIONE Giuffre Editore Spa:via Busto Arsizio 40, I 20151 Milan Italy:011 39 02 38089200, EMAIL: distrib@giuffre.it, INTERNET: http://www.giuffre.it, Fax: 011 39 02 38009582
Data analysis and the arts: the mistake of ignoring the numbers 1-gen-2021 Morrow, Guy; Borghini, Stefania - Routledge, Taylor and Francis Group
Doing research with children: ethical and methodological issues 1-gen-2011 Borghini, Stefania; Mauri, Chiara - EIASM