HOFACKER, CHARLES

HOFACKER, CHARLES  

Dipartimento di Marketing  

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Titolo Data di pubblicazione Autore(i) Rivista Editore
Customers’ information sharing with e-vendors: the role of incentives and trust 1-gen-2008 Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia - European Marketing Academy
Increasing customers' information sharing in the online setting: an empirical investigation on the role of trust and compensation 1-gen-2012 Castaldo, Sandro; Grosso, Monica; Hofacker, Charles; Premazzi, Katia - International Marketing Trends Conference
Overcoming privacy concern and enhancing online information sharing: the role of initial trust and incentives 1-gen-2010 Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia - AMA, American Marketing, Association
Supporting retailers to exploit online settings for internationalization: the different role of trust and compensation 1-gen-2010 Premazzi, Katia; Castaldo, Sandro; Grosso, Monica; Hofacker, Charles JOURNAL OF RETAILING AND CONSUMER SERVICES -
Trust in online customer-firm interaction: a literature review and directions for research 1-gen-2010 Castaldo, Sandro; Grosso, Monica; Hofacker, Charles; Premazzi, Katia - IGI Global