GIAMBASTIANI, GAIA
GIAMBASTIANI, GAIA
Dipartimento di Marketing
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Risultati 1 - 5 di 5 (tempo di esecuzione: 0.011 secondi).
Gossip: how the relationship with the source shapes the retransmission of personal content
2018 Giambastiani, Gaia; Ordanini, Andrea; Nunes, Joseph C.
Is gossip always bad for human branding? Unexpected consequences of celebrity gossip
2020 Giambastiani, Gaia; Ordanini, Andrea; Nunes, Joseph C.
Less is more in FMCG packaging? Consumer reactions on overpack elimination
2021 Prestini, Stefano; Giambastiani, Gaia; Nanni, Anastasia
Personal Information Sharing: Essays on Antecedents and Consequences of Gossip
2020 Giambastiani, Gaia
The concept of authenticity: what it means to consumers
2021 Nunes, Joseph C.; Ordanini, Andrea; Giambastiani, Gaia
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| Gossip: how the relationship with the source shapes the retransmission of personal content | 1-gen-2018 | Giambastiani, Gaia; Ordanini, Andrea; Nunes, Joseph C. | - | (seleziona...) |
| Is gossip always bad for human branding? Unexpected consequences of celebrity gossip | 1-gen-2020 | Giambastiani, Gaia; Ordanini, Andrea; Nunes, Joseph C. | - | American Marketing Association |
| Less is more in FMCG packaging? Consumer reactions on overpack elimination | 1-gen-2021 | Prestini, Stefano; Giambastiani, Gaia; Nanni, Anastasia | - | SOCIETA’ ITALIANA MARKETING |
| Personal Information Sharing: Essays on Antecedents and Consequences of Gossip | 18-mag-2020 | Giambastiani, Gaia | - | Università Bocconi |
| The concept of authenticity: what it means to consumers | 1-gen-2021 | Nunes, Joseph C.; Ordanini, Andrea; Giambastiani, Gaia | JOURNAL OF MARKETING | - |