CATTANEO, ELEONORA
CATTANEO, ELEONORA
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Assessing the revival potential of brands from the past: how relevant is nostalgia in retro branding strategies?
2012 Cattaneo, Eleonora; Guerini, Carolina
Centralization versus decentralization of marketing activities in leading Italian firms
2008 Cattaneo, Eleonora; Guerini, Carolina
Emotional connections to a brand from a past historical era: does nostalgia really matter in retro branding activities?
2011 Cattaneo, Eleonora; Guerini, Carolina
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
Assessing the revival potential of brands from the past: how relevant is nostalgia in retro branding strategies? | 1-gen-2012 | Cattaneo, Eleonora; Guerini, Carolina | JOURNAL OF BRAND MANAGEMENT | - |
Centralization versus decentralization of marketing activities in leading Italian firms | 1-gen-2008 | Cattaneo, Eleonora; Guerini, Carolina | - | INFORMS |
Emotional connections to a brand from a past historical era: does nostalgia really matter in retro branding activities? | 1-gen-2011 | Cattaneo, Eleonora; Guerini, Carolina | - | EMAC |