CILLO, PAOLA
CILLO, PAOLA
Dipartimento di Management e Tecnologia
A glance at the future. effects of anticipated disclosure of new product concepts
2012 Scopelliti, Irene; Cillo, Paola; Mazursky, David
A ogni campagna di marketing il suo influencer
2020 Cillo, Paola; Prandelli, Emanuela
Antecedents to corporate reputation and its impact on performance: empirical evidence from the fashion industry
2004 Cillo, Paola; Mazursky, David; Troilo, Gabriele
Artista o trendsetter? Il dilemma dell'innovatore nei settori simbolici
2010 Verona, Gianmario; Cillo, Paola
Changing style in style-changing Industries: the role of critics as gatekeepers in high-end fashion
2021 Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; Scopelliti, Irene
Come creare valore con l’economia dei dati
2021 Cillo, Paola; Rubera, Gaia
Come la critica influenza le scelte di cambiamento delle imprese: un'analisi longitudinale sull'innovazione stilistica nel settore della moda
2012 Prandelli, Emanuela; Cillo, Paola
Consumer-CEO interaction as catalyst for business model innovation in established firms
2021 Cillo, Paola; Priem, Richard; Verona, Gianmario; Zanella, Paola
Convergent Designs in Fine Fashion. An Evolutionary Model for Stylistic Innovation
2006 Cappetta, Rossella; Cillo, Paola; Ponti, ANNA ANGELA
Designing coolness: brand building in the global fashion industry
2008 Cillo, Paola; Chandy, Rajesh; Narasimhan, Om; J., Prabhu
Designing coolness: brand building in the global fashion industry
2008 Chandy, Rajesh; Narasimhan, Om; Cillo, Paola; J., Prabhu
Developing a Brokering Capacity within the Firm. The Enactment of Market Knowledge
2006 Vicari, Salvatore; Cillo, Paola
Does exposure to concept products affect consumer judgment of marketed products?
2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Does exposure to concept products affect consumer judgment of marketed products?
2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Does Exposure to Concept Products Affect Judgment of Marketed Products?
2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of exaggerate priming and fluent processing on the evaluation of design
2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of Exaggerate Priming and Fluent Processing on the Evaluation of Design
2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of Extreme Priming and Processing Fluency on the Evaluation of Design
2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of financial constraints and novelty seeking on consumer creativity
2011 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David
Effects of Priming and Processing Fluency on the Evaluation of Design
2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David