Sfoglia per Autore TRUSOV, MICHAEL
Mostrati risultati da 1 a 6 di 6
Crumbs of the cookie: user profiling in customer-base analysis and behavioral targeting
2016 Trusov, Michael; Ma, Liye; Jamal, Zainab
Are you a “viral star”? Conceptualizing and modeling inter-media virality
2017 Joshi, Amit M.; Trusov, Michael
Online shopping and social media: friends or foes?
2017 Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; Jamal, Zainab
A new method to aid copy testing of paid search text advertisements
2017 Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael
Swayed by the numbers: the consequences of displaying product review attributes
2018 Watson, Jared; Ghosh, Anastasiya Pocheptsova; Trusov, Michael
Modeling dynamics in crowdfunding
2020 Kim, Chul; Kannan, Pallassana; Trusov, Michael; Ordanini, Andrea
Mostrati risultati da 1 a 6 di 6
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