The chapter investigates the early development of the Italian fashion industry by considering the specific case of Milan at the end of the 19th century. It analyzes the emergence of a market for accessories in Milan, drawing on mail-order catalogues published by the Grandi Magazzini "Alle città d'Italia" in the 1880s
Accessorizing, italian style: creating a market for Milan’s fashion merchandise
Merlo, Elisabetta;Polese, Francesca
2008
Abstract
The chapter investigates the early development of the Italian fashion industry by considering the specific case of Milan at the end of the 19th century. It analyzes the emergence of a market for accessories in Milan, drawing on mail-order catalogues published by the Grandi Magazzini "Alle città d'Italia" in the 1880s
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