Making sense of the differences between Corporate Philanthropy (CP) and Corporate Social Responsibility (CSR) has become something of a challenge for both managers and academics. As Michael Porter and Mark Kramer suggest in the opening debate, CP and CSR coexist and should complement each other. While CP is concerned with the improvement of the competitive context, benefiting both the company and society, other CSR activities are either superfluous, as in the case of generic social initiatives, or are marginally necessary, as in the case of supply chain initiatives.
Philantrophy or CSR: a strategic choice
ZOLLO, MAURIZIO
2004
Abstract
Making sense of the differences between Corporate Philanthropy (CP) and Corporate Social Responsibility (CSR) has become something of a challenge for both managers and academics. As Michael Porter and Mark Kramer suggest in the opening debate, CP and CSR coexist and should complement each other. While CP is concerned with the improvement of the competitive context, benefiting both the company and society, other CSR activities are either superfluous, as in the case of generic social initiatives, or are marginally necessary, as in the case of supply chain initiatives.File in questo prodotto:
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