In order to understand the sustainability of competitive advantage in the Internet economy, we provide in depth longitudinal data on customer-based strategies implemented by four successful Internet players. Results highlight the presence of a dynamic model for sticking customers to the company website, which paces customer affiliation and customer lock-in

A dynamic model of customer stickiness to sustain competitive advantage in the frictionless economy

VERONA G;PRANDELLI, EMANUELA
2001

Abstract

In order to understand the sustainability of competitive advantage in the Internet economy, we provide in depth longitudinal data on customer-based strategies implemented by four successful Internet players. Results highlight the presence of a dynamic model for sticking customers to the company website, which paces customer affiliation and customer lock-in
2001
Verona, G; Prandelli, Emanuela
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/51629
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