The case deals with the introduction of the New York Times (NYT) web edition. The case, after a brief review of the fundamental stages of the newspaper's development from its foundation in 1851 until 1999, covers the history of the digital edition of the newspaper, highlighting the following issues: (1) the organisational problem associated with inserting a new structure within the group, and the legitimisation of the new edition with respect to the traditional one; and (2) decisions relating to content and the pricing policy adopted. After having described the integration and co-ordination between the production and distribution process of the traditional version and the web edition of the newspaper, the focus lies on the competitive positioning in the arena of on-line business, where product and service differentiation among competitors proves to be less obvious.

The New York Times from printed media to the Web.

PERRETTI, FABRIZIO;
2005

Abstract

The case deals with the introduction of the New York Times (NYT) web edition. The case, after a brief review of the fundamental stages of the newspaper's development from its foundation in 1851 until 1999, covers the history of the digital edition of the newspaper, highlighting the following issues: (1) the organisational problem associated with inserting a new structure within the group, and the legitimisation of the new edition with respect to the traditional one; and (2) decisions relating to content and the pricing policy adopted. After having described the integration and co-ordination between the production and distribution process of the traditional version and the web edition of the newspaper, the focus lies on the competitive positioning in the arena of on-line business, where product and service differentiation among competitors proves to be less obvious.
2005
European Case Clearing House (ECCH)
Perretti, Fabrizio; G., Negro
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/40990
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