This is the first of a three-case series. The case describes the decision of Mediaset (the most important Italian commercial broadcaster in Italy) about purchasing the Big Brother format. Mediaset had to present the autumn season programming schedule to advertising investors,and a decision had to be taken whether to broadcast the Italian edition of Big Brother or not,evaluating the risks and benefits associated with the programme. Mediaset's competitive situation was in a particularly critical phase. At the time of the decision,RAI (the Italian public network and most important competitor),had just finished broadcasting the 50th edition of the Festival of Sanremo,and this had been a great success. At the same time Big Brother was already a very controversial programme from an ethical standpoint,and Mediaset was concerned about the possible damage to the company's image and reputation that might arise by broadcasting it.
Producing the Italian “Big Brother”: Il Grande Fratello (A).
PERRETTI, FABRIZIO;
2005
Abstract
This is the first of a three-case series. The case describes the decision of Mediaset (the most important Italian commercial broadcaster in Italy) about purchasing the Big Brother format. Mediaset had to present the autumn season programming schedule to advertising investors,and a decision had to be taken whether to broadcast the Italian edition of Big Brother or not,evaluating the risks and benefits associated with the programme. Mediaset's competitive situation was in a particularly critical phase. At the time of the decision,RAI (the Italian public network and most important competitor),had just finished broadcasting the 50th edition of the Festival of Sanremo,and this had been a great success. At the same time Big Brother was already a very controversial programme from an ethical standpoint,and Mediaset was concerned about the possible damage to the company's image and reputation that might arise by broadcasting it.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.