Theoretical paper dealing with the potential contextual effects on shopping behavior (especially those related to the museum visited before entering a store).
Shopping behavior in museum stores: does the museum context matter?
CIRRINCIONE, ARMANDO;MAURI, CHIARA;PREMAZZI, KATIA
2005
Abstract
Theoretical paper dealing with the potential contextual effects on shopping behavior (especially those related to the museum visited before entering a store).
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