Study (based mainly on content and network analysis) aiming at disentangling the different conceptualizations of the construct of trust proposed in marketing studies in these last decades
Trust: what does it really mean in marketing studies?
CASTALDO, SANDRO;PREMAZZI, KATIA;
2005
Abstract
Study (based mainly on content and network analysis) aiming at disentangling the different conceptualizations of the construct of trust proposed in marketing studies in these last decades
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