Study involving a content analysis of the Italian Authority’s Sentences about deceptive advertising in the mobile communication, cosmetics, and retailing sector in the period 1999-2004, with the main aim to assess the effectiveness of the Italian regulation on this subject.
Is Italian regulation of Deceptive advertising Really Effective? A Content Analysis of the Authority’s Sentences (1999-2004) in Three Sectors: Mobile Communication, Cosmetics, Retailing
PREMAZZI, KATIA
2005
Abstract
Study involving a content analysis of the Italian Authority’s Sentences about deceptive advertising in the mobile communication, cosmetics, and retailing sector in the period 1999-2004, with the main aim to assess the effectiveness of the Italian regulation on this subject.
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